Wear to Waste
Creative direction and fashion styling, Shei Magazine, 2022
Wear to Waste addresses the issue of excessive clothing consumption in our modern society. The model is enveloped in layers of garments, symbolizing the overabundance of clothing that eventually becomes discarded waste within just a few short years upon purchasing. This powerful concept challenges us to reevaluate our consumption habits and embrace more sustainable choices in the realm of fashion, encouraging a shift towards a more environmentally conscious wardrobe.
Hypnotic
Fashion styling, shoot direction, Shei Magazine, 2022
Hypnotic explores our contemporary obsession with self-indulgence and materialism. Models adorned with vibrant makeup and opulent jewelry symbolize the allure of material goods that enter and captivate us, evoking a state of collective hypnosis. This visually striking concept serves as a reflection of our narcissistic tendencies in the modern world.
Clairvoyance
Fashion direction, fashion design, Shei Magazine, 2021
Clairvoyance is a visionary photoshoot that delves into the idea of perceiving future events through a unique lens. The models wear futuristic glasses, serving as a metaphor for the altered perspective from which they envision the future. This captivating shoot embodies the concept of seeing the world ahead through a fresh and innovative lens.
Raw Progression
Creative direction, fashion direction and styling, Shei Magazine, 2022
Raw Progression explores the concept of human evolution through change. The imagery captures the model adorned with blossoming flowers, symbolizing the transformative process and growth that accompanies change, as nature intertwines with the human experience. This captivating visual narrative beautifully illustrates the organic, raw beauty of personal growth and evolution.
