Converse Brand Analysis, 2025

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High Awareness- Converse is instantly recognizable and is known globally for its iconic star logo. Perceived Quality- People perceive converse as stylish and affordable, however the brand is not particularly known for their exceptional quality or dur
Converse is often made more recognizable through celebrities and high fashion collaborations, however what do we actually really know about Converse and what the brand means and stands for?
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Star logo Classic red Chuck Taylors Art and DIY culture Writing on shoes Worn-in, scuffed aesthetic Skaters Indie/punk culture 90s and Y2K style High fashion collabs (Rick Owens, Off-white, CDG) Art schools + creative kids Coming-of-age Gender neutr
This signals what the brand is trying to convey. By featuring creators who are pushing boundaries, Converse signals that it values creativity as a personal and cultural force. This aligns with their positioning as the “sneaker for self-expression.”
Converse Shapes Video: introduced as a genderless clothing line designed around body shape, not gender. “The shape of you doesn’t define you. You define your shape.” This flips the narrative. Instead of the consumer fitting into the clothes, the c
Even though Converse attempts to position itself as forward-thinking and empowering brand through campaigns like Create Next and Shapes, many consumers still associate it with nostalgia, counterculture, and retro style. This disconnect stems from Co
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